sure shot brewing A craft brewery on a mission to bring good times back to the table. Despite being the new kid on the block, the brand is run by top figures in the UK craft beer scene.
Founded online, Sureshot relies on its website as its primary sales channel. To cater to both home consumers and trade partners, the brewery employs multisite to offer an optimized experience for both audiences.
Sureshot has been a Hostinger client from the beginning. The smooth operation of the website will allow the brand to continue to grow, plan new facilities across the country, and begin exporting overseas.
Entry into the industry
James Campbell is a household name in the British beer industry. He heads up some of Manchester’s most cherished independent breweries and is helping pioneer a new wave of British brewing.
Always trying to evolve his drink to the tastes of the masses, James came to miss the freedom of being self-employed. That’s when he envisioned starting his own brewery.
Sureshot took its first action in 2020. The brand’s first public launch was in collaboration with his Vocation, a Yorkshire-based brewery. The output Vocation x Sure Shot labeled double IPA cans were sold at Tesco, the UK’s largest supermarket chain, to great success.
Still, Sureshot wanted its beer to be more than just a can on a hypermarket shelf. To this end, James has invited other big names in the UK beer industry during the outbreak of the coronavirus pandemic.
With this, there are over 20 sure shots. James is joined by Michael Ford, an alcohol import and export expert, and James Lieber, who has been in charge of branding and marketing for several craft breweries.
2022 will be when Sureshot releases its first independently branded beer to the public.
brand brewing
“It’s a bit of a joke in craft beer when everyone calls you James,” says James Leiber, one of Sureshot’s three Jameses.
This kind of playfulness is inherent in Sureshot’s DNA. Ultimately, its mission is to “bring back happiness to beer” and to produce the highest quality craft beer. doing. He tweaks beer names and labels appropriately based on the bits that make him laugh.
This is consistent with Sureshot’s belief that the craft beer scene in the UK has become a little jaded and cynical.
They recently opened the Sureshot Taproom in Manchester’s Beemuda Triangle. Around the corner, other brewers Truck and Cloudwater have their own taprooms. .
immediate success
In less than a year, Sureshot has become a well-known craft brewery. Clearly, delicious flavors and humorous, approachable branding are big factors in their success. But what else does the team contribute to the brand’s rapid growth?
“Experience has allowed us to be really successful,” says James Leaver. “The market doesn’t have room to mess with consumers anymore. They care less about stories anymore. They want quality products,” he continues. “And it’s important to follow up on customer feedback.”
He says that when starting a brewery, you need to quickly understand the core of your brewing equipment and how to adapt recipes. Then you have to improve your beer based on what people say.
This approach has allowed Sureshot to rank among the best in the country for several types of beer, mostly hoppy. The brewery also produces IPAs and Pale Ales, and has begun brewing lagers. I want to continue making beer that people love.
Drink beer online with Hostinger
Even after opening a taproom to serve pints of craft beer straight from the barrel, Sureshot’s website remains the company’s top source of revenue.
“Craft breweries need direct-to-consumer sales,” says James, explaining the logic behind Sureshot’s e-commerce site. He admits that selling beer online requires a different approach to negotiating with unlicensed pubs and pubs, but it’s worth the effort. This will allow people to buy beer from the comfort of their own home.
Sureshot needed two separate websites to support its business-to-customer (B2C) and business-to-business (B2B) operations. Breweries do a lot of B2C business overall, but B2B makes up the bulk of their sales. Sureshot’s site is powered by WordPress and WooCommerce and needed a multisite support solution.
Leaver has previous experience with Hostinger for personal projects. That’s why he decided to consider it for the Sureshot website.
He did some more research comparing different hosts. Hostinger’s top ratings and fair pricing influenced his decision to go with the devil he already knew.
James says building a site with Hostinger was easy and convenient. “I don’t think he needed to contact his team for support,” he says of his experience. His website for Sureshot was his first attempt at building a site himself. Previously he had a contract with a web designer.
“I definitely used a lot of those tutorials, that’s for sure,” continues James. Hosting tutorial I googled for solutions to common website problems and came up with quite a few. He found this content useful for website building beginners like him.
“Hostinger is very reliable. We have been making great sales from behind the scenes on our website and consistent reliability was key. This has helped us drive a lot of traffic to our site I don’t think there was ever any downtime,” says James.
I also like that Hostinger plans are scalable. “Once you pick something, you want to keep using it, right? And if the product can scale, that’s great. It makes it easier for us,” he concludes.
sure way to happiness
As of today, Sureshot has already produced 60 beers, and more to come. With its production capacity reaching around 4,000 cans of all types of beer, the team is looking forward to expanding the Sureshot range.
“We want to pursue a facility model,” James explains of the plan. The company is looking forward to opening bars in its northern neighbors Manchester, Liverpool and Leeds. Sureshot also plans to start exporting beer to Scandinavia and the Netherlands in 2023.
The brand recognizes the competition and difficult economic climate in the craft beer industry. The fact that they make a premium product can be a challenge. But Sureshot prides themselves on the collective experience of their team.
“Between our products, the way we brand ourselves, and the way we go out and talk to people…I think that’s what allowed us to differentiate ourselves. Me We don’t want to be seen as a standoff, we want to be the friendly people in the room,” James explains of the company’s image.
With this solid and amicable vision, it’s only a matter of time before Sureshot achieves its current dream. Producing 150,000 liters a year, it stands alongside other major craft he breweries they respect.
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