Search engine optimization is constantly changing. In this webinar, we’ll take a look at how to use his SEO trends for 2023 to your advantage. Thanks to guest speaker Pam Aungst Cronin, you’ll be ahead of the game.
The insights and information in this webinar will help you protect your space on the internet and Google’s search results page.
What happened to SEO in 2022?
Before we can look to the future, we must understand the past. In this case, Pam discusses some of her biggest changes for 2022 and how they affect content going forward.
For example, artificial intelligence has exploded in the last few months. While some aspects of AI can help you develop your content strategy, you shouldn’t rely entirely on AI to create your content.
Google recently pushed an agenda of “people writing for people”. This means they are looking for a more casual and interactive tone in their content. Speaking from your own experience goes a long way toward meeting these guidelines.
Not to mention how it helps deliver content from a unique perspective.
2023 SEO trends moving forward
In this webinar, Pam shows some of the more serious trends happening in SEO that year. She also shows how you can capitalize on these trends ahead of your competition.
Perhaps one of the more interesting aspects is that of GA4. Google Analytics is about to change and should use data from the new version 4 platform. However, the layout leaves a lot to be desired.
Pam shows you how to take advantage of tracking tools using a new app developed by Google itself.
Another aspect to consider is brand optimization and automation. There’s a lot involved in growing your brand online, so anything you can do to streamline the process can be very beneficial.
Do you have a YouTube channel? Video content not only gives you another audience to tap online, but it also increases your visibility in Google Search itself. This is because Google uses YouTube content as part of its search results page.
That’s just a handful of information you’ll get in this video. Pam explains what you can do to take advantage of each aspect of SEO trends.
A key takeaway from this webinar is understanding how these SEO trends affect your site, whether you take action or not.
Approaching trends the wrong way can make your rankings on Google harder in the long run.
How are you taking advantage of SEO trends?
As we said at the beginning, SEO is constantly evolving and changing. Google’s goal is to put the best answers in front of people searching for information. This means the platform is constantly fine-tuning the results.
The trick is to identify when these trends occur while developing strategies to increase visibility. In this video Pam shows how important these elements are.
Thanks to Pam for helping prepare this webinar. The information is great and I can’t wait to implement some of the things she suggested.
For example, I didn’t even know the Analytics app existed.
What are you doing to identify trends and implement them in your content strategy?