The cryptocurrency industry is expanding rapidly and is gradually penetrating cryptocurrency payment systems as more businesses adopt cryptocurrencies as payment options. In the latest development, the Belgian franchise of French fast food chain Black & White Burger has added support for cryptocurrency payments.
The fast food chain has announced that 12 stores across the country will accept cryptocurrencies for payment. June 13th Tweet Black & White Burger has revealed that it is introducing this payment feature through a partnership with French cryptocurrency app developer Lyzi.
Customers can pay for burgers in 70 different cryptocurrencies
media outlet L’Echo report The partnership will allow Black & White Burger customers to pay in 70 different cryptocurrencies, including Bitcoin and Ethereum. The report also noted that the development is Lyzi’s first overseas expansion.
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Lyzi’s app provides a connecting interface between Black & White and the customer’s wallet, allowing customers to pay for their purchases (fees for Lyzi’s services).
Additionally, since cryptocurrency payments are made at the real-time Euro exchange rate, Black & White Burger is not exposed to market volatility. According to another media Lavenir, researcher Louis Laloux confirmed that the surgery appears to be safe. “Cryptocurrencies are so diverse,” he said, “the risks are more financial than anything else.”
Larue emphasized the risk of cryptocurrency price volatility, noting that traders could suffer losses when asset prices fall. However, the researchers found the business safe because traders do not bear the risks associated with market volatility.
However, Mr. Larue was aware of the risks of hacking, fraud and money laundering. “For nations, companies that allow payments in cryptocurrencies finally introduce risks of fraud and money laundering.” He said.
Is Black & White Burger’s Crypto Pay Feature a Marketing Strategy?
Meanwhile, Black & White Burger sees the move as a step into virtual finance and a strategy to promote its brand. B&W Burger’s Brussels branch manager, Jerry Agondanou, agreed the company was using the move to “generate buzz,” Lavenir reported.
Meanwhile, a report from L’avenir points out that B&W Burger is the first Belgian fast food chain to accept cryptocurrency payments. To celebrate the launch, B&W Burger has created a “Mystery Burger” that customers can only purchase with cryptocurrencies.
Reco quoted Belgian franchise head Mansour Nasr as saying:
B&W is a contemporary brand that lives with the times. The cryptocurrency community is growing. We want to meet the growing demand from customers who want to pay in cryptocurrencies.
However, Ravnir quoted Nasr as saying he is a cryptocurrency advocate, owns digital coins and has considered allowing on-chain cryptocurrency payments “for years”. pointed out that it was
The report noted that Black & White Burger launched a new crypto payment feature available only to its Belgian franchise on June 12. Nasr also said he expects cryptocurrency payments to grow to account for 2-3% of the company’s revenue.
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