In an ongoing effort to cut costs, Twitter is now refusing to pay bills to renew its multi-year contract with Google Cloud. Platformer reported.
We’ve all heard about “”.Cloud– but what does that have to do with Twitter? More importantly, what would be the impact on Twitter users if Google Cloud shut down the platform?
What are cloud computing services?
Simply put, a “cloud” is a collection of computing resources that can be accessed remotely over the Internet. These resources are leased to Internet-connected organizations so they don’t have to purchase and maintain their own resources.
In the case of Twitter, these resources include, as contractually agreed upon, storage space to store very large amounts of data and a set of programs that perform various operations on this data. . All these global network Number of physical servers.
Cloud computing is a convenient and cost-effective business model that is gaining popularity among businesses large and small.
Currently few player monopolize this market. Amazon Web Services (AWS) is leading the way. Hold about 32% of market.Amazon came first 2006 cloud providers And since then, it has established a solid lead over rivals Microsoft Azure (23%) and Google Cloud (10%).
Redundancy means that if one data center goes down, multiple other data centers with duplicate data can seamlessly come into service. Also, if a particular data center has a large amount of user data, the extra load can be distributed to another data center. In this way, peak traffic periods can be managed without performance degradation.
What would happen if Google pulled the plug?
Twitter appears to be at odds with cloud provider Google Cloud.the company is reportedly I am disputing my Google Cloud bill because I am trying to renegotiate my contract with Google.
The issue seems to be rooted in disagreements about service quality and performance. Twitter doesn’t believe it’s getting value for money and has withheld the latest $1 billion payment. contract Use Google Cloud.
Under this agreement, Google Cloud will host many of Twitter’s trust and security services. If disagreements aren’t resolved by the end of the month and Twitter ends its partnership with Google Cloud, the company’s ability to fight spam, remove child sexual abuse content, and generally protect accounts will be seriously compromised. may be threatened.
Google now also allows Twitter users to: sign up with your Google account.And your Twitter profile is very high Ranked Twitter’s close relationship with Google has increased its popularity in Google searches. If the two companies can’t come to an agreement, this advantage could be jeopardized.
Apart from Google Cloud, Twitter also has a multi-year cloud computing contract It provides various functions in cooperation with AWS. The company reportedly has withheld payments from Amazon in the past, and was behind about $70 million in invoices as of March. Amazon responded by threatening to withhold payments for ads running on its platform.
Why is Twitter refusing payments?
The controversy can probably be understood as another attempt by Twitter to radically cut operations. cost. It’s a trend that started late last year when Elon Musk bought the company for $44 billion.
Musk just took over as former head of advertising at NBCUniversal. Linda Yaccarino Becomes Twitter CEOimplemented the suite cost saving measures Since the acquisition, it has included: more than half Of the company’s 7,500 employees.
The bigger picture shows Musk’s painstaking efforts to make Twitter a leaner, more efficient business.
Cracking down on malicious abuse
At issue in the controversy is a service that helps keep malicious, dangerous and offensive content off Twitter. Twitter continues to fight this content as well as spam and bots. It’s hard to predict the outcome of the dispute with Google, but Twitter will likely take whatever steps it can to cut costs.
This could mean moving those services to another provider, or keeping them in Google Cloud on more favorable terms. Another possibility (though less likely) is for Twitter to move these particular services in-house to give it more control. However, this also requires money and human resources to manage the data.
In a worst-case scenario, Twitter could collapse or destabilize if certain elements within it go offline. Except for Twitter trolls, this result will not benefit anyone. Therefore, it is more likely that Twitter and Google Cloud will find a mutually agreeable way.