Entenmann’s, a New Jersey-based baked goods company, has revived its iconic “window packaging” after customer complaints about a change in packaging design. Fox reported that the company switched to a new packaging design that did not feature a transparent window, allowing customers to see inside the product.
Entenmann’s, owned by Bimbo Bakeries USA, has changed its packaging to reduce plastic waste. However, the new design was criticized by customers for not being able to see the contents of the package due to the lack of a window.
In response to feedback, Entenmann’s has decided to bring back the windows packaging for its most popular product. The decision was made after a survey found that 92% of his customers preferred Window his packaging.
This situation offers lessons for small businesses that may be looking to redesign or rebrand their packaging. Packaging and branding changes can be a way to refresh a company’s image and keep it current, but it’s important to consider the impact on customers. In some cases, changes intended to be greener or more modern may not be well received by customers, leading to negative feedback and lost sales.
In fact, according to A. study According to packaging company WestRock, 52% of customers say their buying habits have changed based on changes in product packaging. Therefore, it is important for companies to consider their customers’ wants and needs before making major changes to their packaging and branding.
Entenmann’s decision to revive its windows package also highlights the importance of listening to customer feedback and addressing concerns. By taking the time to understand and address customer concerns, Entenmann’s has been able to improve its packaging and strengthen its relationship with its customer base.
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