Yuga Labs, the company behind Bored Ape Yacht Club (BAYC) and the CryptoPunks NFT collection, has a new CEO, Daniel Alegre. The executive stepped down as president and COO of gaming giant Activision Blizzard to join his NFT startup on April 1.
“I couldn’t be more excited about this next chapter,” he wrote on Twitter. played a key role in the growth of the last few years.
Today is my last day as President and COO of Activision Blizzard. Thank you to an amazing team for creating a truly epic game. Tomorrow I officially become the CEO of Yuga Labs. I couldn’t be more excited about this next chapter. pic.twitter.com/eo3RfIyz0q
— Daniel Allegre (@dalegre) March 31, 2023
The executive has many years of experience in the gaming, entertainment and technology industries. according to In his LinkedIn profile, he worked for German media conglomerate Bertelsmann for about six years before joining Google, where he spent more than 16 years in various leadership positions, leading global shopping revenue, involvement in the retail ecosystem, and Asia Pacific and Latin America.
Yuga Labs announced that Alegre arrived in December.In a press release at the time, executives Said “The company’s products, partnerships and IP pipeline represent a huge opportunity to define the Metaverse.”
With opportunities come challenges. A class action lawsuit filed in the United States in December accuses BAYC’s creators of misleading investors about Yuga Securities’ financial interests and using celebrity promoters to attract more investors. Rosen LLP argues that investors who purchased BAYC and APE between April 23, 2021 and December 8, 2022 are entitled to compensation.
Separately, Yuga Labs co-founder Wylie Aronow took a leave of absence in January to prioritize her health after being diagnosed with congestive heart failure. It is unclear when he will be able to resume his duties.
Alegre’s arrival has been seen as a bold move in the NFT industry. Kieran Warwick, co-founder of blockchain role-playing game Illuvium, said the new hire at Yuga Labs is “important to GameFi as a whole,” and hopes Web3 games will ignite the next cryptocurrency bull market. suggesting.
have understood.i believe @yugalabs I’m going to make a good game right now. This is a big problem for all GameFi.
Every day there is news of new players of traditional games entering the arena. DeFi 2.0 is cool. But the game becomes the story that starts the next run.
— Kieran.eth ♊️ (@KieranWarwick) December 19, 2022
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