The use of customer relationship management (CRM) tools has grown significantly over the last few years. Market size experienced a compound annual growth rate of 12.5% and is expected to be worth $145.79 billion over the next six years. This growth is largely due to the growing number of online merchants using CRM tools to increase their sales, increase their profits and outcompete fierce competition from other providers.
One such platform helping consumer brands leverage data to grow is game ballis a customer intelligence and marketing CRM platform launched in 2020 by an Egyptian entrepreneur. Ahmed Kylie (CEO) Ahmed El Assi (CPO), and Omar Alfal (Chief Technology Officer).
According to Gameball, brands will use its tools to build long-term relationships with customers and ensure retention through data-driven and personalized loyalty programs.
Khairy told TechCrunch that growth has been exponential since the startup’s launch, serving more than 7,000 businesses and reaching 20 million customers to date. The startup plans to grow this further over the next year by embarking on marketing efforts and setting up hubs in regions where the platform is on demand.
Gameball’s expansion drive is backed by $3.5 million in seed funding raised from 500 Global, P1 Ventures, Launch Africa, and Middle East VCs Seedra Ventures, Arzan Ventures, Propeller, Core Vision, and investors in many regions It is
“Going forward, we will be more focused on commercializing our products. Regional Saudi Arabia and others,” Khairy said.
“We are seeing a lot of growth coming from these markets, not only are they mature markets, but they are more open to adopting solutions and technologies like Gameball. We can make better use of them.”
Hisham Halbouny, general partner at P1 Ventures, said: Gameball solves massive, multi-billion dollar problems that can transform digital marketing, customer loyalty, and monetization around the world. We are delighted to assist the team as they expand their footprint in new markets. ”
Khairy, Assy, and Alfar started building Gameball as a Shopify app before moving on to building API solutions for businesses outside of Shopify.
According to Khairy, clients use their platform to run multi-channel marketing campaigns, run loyalty programs, create customer profiles for targeted promotions, and reward increased engagement. You can get
“Our clients have many channels and customer interaction points, but we want to bring them all together in one dashboard to really get a better picture of customer behavior and customer insights and use this data. It’s one of the biggest pain points for our customers, so we started building around that,” says Khairy.
Khairy added that by analyzing customer behavior, Gameball provides monetization opportunities for brands and helps them upsell and cross-sell efficiently across their customer base.
“Marketers have better insight, data, and visibility into customer behavior. We basically rely on this data to run our retention and marketing campaigns more efficiently and Give them the tools to personalize their relationship and make more money.
He added that the platform will help brands develop existing customers who can bring greater value to their business than new customers. Businesses no longer have to blindly spend on customer acquisition through paid advertising because of the advertising opportunity.
Gameball’s customers span all sectors including e-commerce, retail and fintech. Its customers include Sega, Xiaomi, Experience Philippines and Breadfast.