Australian-born non-alcoholic distiller Liars is celebrating the completion of its latest funding round, raising around £18m (around $34m) to help strengthen its supply chain and global inventory.
Led by foreign investors Dsquared and Morgan Creek Consumer Fund, the latest round of funding sees existing investors commit even more money to Liars as a sign of confidence in the company capitalizing on demand for premium non-alcoholic beverages. poured into
The successful funding round capped off with the appointment of Paul Gloster as CEO as a reward for his work in helping Lyre grow.
“We are humbled by the opportunity to lead Liars into a new chapter of growth and further develop our vision to change the way the world drinks,” said Gloucester.
“Our newly expanded leadership structure ensures accountability across all our strategic priorities and business functions. I am thrilled to be working with such a talented and passionate team.”
Founded in Australia in 2019, Lyre’s has become one of the world’s most recognized and celebrated non-alcoholic spirits companies, winning awards at spirits competitions in London, San Diego and San Francisco.
With this increase, Liars will aim to secure a global supply chain, increasing production and inventory to meet growing demand.
Non-alcoholic spirits, cocktails, wines and beers offer temporary enjoyment as people accept the health effects of alcohol but still want to enjoy it once in a while.
Non-Alcoholic Cocktail Company on Thursday nights Naked Life raised $3 million With crowdfunding platform Birchal, it aims to expand into the US and UK while maintaining its dominance in the Australian market.
Earlier this year, we saw Byron Bay beverage startup Organica Beverage Co launch a dedicated project. Non-alcoholic brand “Dayse”.
Over the past four years, Lyre’s has continued to replenish and grow. $16 million, $9 millionwas evaluated. $500 million in 2021.
Company chairman Greg Bundy said Liar’s success was entirely the result of the team’s hard work behind the scenes.
“I am not only grateful to each and every one of them, but honestly inspired by their uncompromising passion and commitment to changing the way the world drinks,” said Bundy.
“Take the example of a supply chain manager who has worked tirelessly to make our manufacturing efforts a reality. World wide.
“Now, with the support of our investment partners, we are able to provide additional resources, improved manufacturing and infrastructure to support our valued customers.” In the world. “
Lyre’s donates 100% of sales. Alternatives to Pink London Spirit Gin to the McGrath Foundation.