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This is an editorial by SV, Editor-in-Chief of BitcoinMaxiNews.com and former professional advertising copywriter.
After getting serious about bitcoin a while back, I decided to tackle the subject of orange pilling (which basically means “selling” newbies for bitcoin), much like a copywriting gig. .
The first thing a professional advertising copywriter identifies is a prospect’s primary conscious and unconscious “objections” and fears. In other words, whatever is most likely preventing this person from converting.
So, before presenting solutions, let’s start with the main orange pilling obstacles.
Why It’s Hard To “Sell” Something As Great As Bitcoin
The orange pilling novice challenge boils down to three things. All three of these reinforce each other and make it even more difficult.
![](https://bitcoinmagazine.com/.image/c_fit%2Ccs_srgb%2Cq_auto:good%2Cw_620/MTk3NjY0NjkyNDE0NTIyNjY5/self-reinforcing-newbie-nocoiner-cycle.png)
1. Blindness (FUD) of the Fiat paradigm mixed with fear, uncertainty and doubt
At my prompting, OpenAI defined “paradigm blindness” as “the inability to recognize or fully understand the assumptions and frameworks that shape one’s beliefs, values, and behavior.”
Bitcoin is such a paradigm-breaking innovation that it is difficult to truly grasp its value without stepping out of the “comfort zone” of the fiat currency paradigm that it has been indoctrinated into.
A lot of FUD is generated by this “fear of the unknown” in addition to the fear of losing money.
2. Skeptical “power position” compensation (resistance to being “preached”).
![](https://bitcoinmagazine.com/.image/c_fit%2Ccs_srgb%2Cq_auto:good%2Cw_620/MTk3NjY0NjkyNDE0NTg4MjA1/questioning-sources.png)
No one likes to be in the “submissive” position of “taking lectures.” Few people are humble enough to admit they don’t “know” something.
Therefore, orange pilling attempts produce equal and opposite forces on them. This is especially true when trying to convince them directly.
Remaining “skeptical” leads to being perceived as “place of power” and “upper”.
3. The Blind Man-Elephant Dilemma (“The Holistic Murderer”).
![](https://bitcoinmagazine.com/.image/c_fit%2Ccs_srgb%2Cq_auto:good%2Cw_620/MTk3NjY0NjkyNjgyODkzMTA2/the-elephant-problem.png)
Trying to capture Bitcoin’s “complete elephant” in an orange pilling attempt is most likely to come across as the next meme guy.
![](https://bitcoinmagazine.com/.image/c_fit%2Ccs_srgb%2Cq_auto:good%2Cw_620/MTk3NjY0NjkyNjgyODkyNTg5/conspiracy-theories.png)
As any salesperson knows, logic and arguments exist to retroactively streamline decision-making (or strengthen ingrained positions). A true change of heart is always a paradigm shift (big or small), and leaving the old paradigm comfort zone is always a “belief leap.”
Logic alone is rarely a powerful enough catalyst or motivator for that to happen. This is why a purely educational approach is not enough to break the beginner’s self-reinforcing, FUD loop of fiat paradigm blindness.
Moreover, educational approaches are too time consuming. It’s also boring and too technical for the “instant gratification” stereotype.
What is needed is another semi-conscious force that is equally powerful against FUD. In other words, the fear of missing out (FOMO). People convert when their level of FOMO rises and exceeds his level of FUD. Simple like that.
Making Bitcoin Attractive for Fiat-minded Nocoiners
This was always the first question I asked myself when starting a new sales page copywriting gig.
“How can we present this offer to our target audience in an absolutely tantalizing and attractive way?”
The example below clearly illustrates the difference between function-oriented “education” and “sexy” profit-oriented persuasion.
![](https://bitcoinmagazine.com/.image/c_fit%2Ccs_srgb%2Cq_auto:good%2Cw_620/MTk3NjY0NjkyNjgzMDI0MTc4/ipod-marketing.png)
See the big difference in perceived value?
Boring, educational, and feature-focused are typical “rookie mistakes” in the world of advertising copywriting and prevalent in the world of orange pilling.
It’s easy to think that you need to “understand” Bitcoin before you can “invest” your hard-earned fiat currency in it.
But the truth is Normie Nocoiner the following The more you try to get him to understand Bitcoin, the more likely he is to “invest”.
![](https://bitcoinmagazine.com/.image/c_fit%2Ccs_srgb%2Cq_auto:good%2Cw_620/MTk3NjY0NjkyNjgyOTU4NjQy/bad-explanation.png)
Focusing on functionality, it is difficult to “sell” people for Bitcoin.
Paradoxically, Bitcoin can be sold to anyone. do Please understand it. The reason is simple. Bitcoin is the best deal in town. This is absolutely, 100% attractive offer.
This is why every bitcoiner is doing everything a human can do to get as much bitcoin as possible.
There is a big difference between trying to “educate” the norm about Bitcoin and presenting Bitcoin as an attractive offer.
With that in mind, let’s forget about “peer-to-peer”, “permissionless” and “decentralized” for a moment. Instead, let’s dive into the following.
Bitcoin: attractive offers
Normies need not be confused by the technological monster of Bitcoin (just repeat that sentence to yourself a few times and feel the sigh of relief it gives).
Nor do you need to understand the history of money, what “sound money” is, or why proof of work is so important.
Normie Nocoiner says there’s only one thing you need to “click” into your mind to become an orange pill on the fly. It’s about looking at attractive deals.
In short, what Normie Nokoiner is pushing Bitcoin to take the “leap of trust” can be summed up in three things:
- A clear vision of the trade that Bitcoin ‘investment’ represents (not ‘what’ Bitcoin is, not even ‘what it does’).
- Justifiable urgency and FOMO.
- To have a clear understanding of why trading is so good (and why keeping Bitcoin at zero is a much bigger risk than coming down from zero).
Without further ado, here is my super simple orange pilling formula.
“So what do you think will happen to the price of Bitcoin once the critical mass realizes that Bitcoin mining solves not only global warming but also the global energy crisis?”
This definitely grabs their attention and piques their curiosity as they are faced with what they are most likely programmed to believe by the media.
Then follow up by reminding them that Bitcoin has absolute scarcity and that most of the supply is in the hands of long-term holders who already know where this is going. To do.
Making the above claims about bitcoin mining is likely to get a lot of resistance, which is a good thing. Space is made available for presenting irrefutable evidence elements to support it.
Of course, you need to prepare these proof elements in advance. We recommend saving them to your phone. The orange furball rabbit hole I created has a lot of ammo. bitcoin maxi news.
How bitcoin mining is already being used to reduce methane emissions (much worse than CO2 when it comes to the “greenhouse effect”) and how it’s balancing and regenerating the grid Well, at least you gave them something to think about once you’ve seen the evidence elements about what encourages the building of potential energies.
Then repeat the first question to tell them that this early rise opportunity won’t last forever. No one wants to miss a big chance, so this starts “his FOMO clock ticking” in their minds.
Explain that you don’t have to go “all in” and even if you only own 0.2 to 0.5 BTC, it can turn into generational wealth for your family once everything goes mainstream.
Finally, owning zero BTC is the biggest financial risk they can take, and knowing these things is a perfectly legitimate “insider knowledge” that 98% of the population is unaware of yet. Conclude by saying it’s similar to having.
This approach avoids all that technical, confusing and tedious stuff and within minutes presents Bitcoin as an attractive and attractive offer.
This is a guest post by SV. Opinions expressed are entirely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.