Opening your first store is incredibly exciting. After months of prepping and decorating, it’s time to open the door and invite your first potential customers over the threshold of your brick and mortar store.
The problem is, unless you’re in a very high traffic area, just having an “open” sign on your door isn’t enough to drive sales.
If you’re looking to start your own shop, or have an existing shop and want more people to walk through your door, consider the following:
make visible online
It may seem strange to advertise your physical store online, but one of the best ways to get people to visit your store is to let them know about your store before they go shopping!
Especially when a potential customer searches for a local store such as a bakery or DIY shop on Google, you want that store to appear as an option.
The best way to do this is Setting up Google Business Listings Locate your business on the map. You can even upload great images and ask your customers to review them. The more great reviews you have, the more visible your place listing will be.
Irresistible window shopping
The best brick and mortar stores look irresistible when you walk by them. They call attention, conjure intrigue, and make passers-by stop in front of them…and contemplate entering to explore further!
Will your shop stand out on the street? Do you have a great sign that shows what you sell and who your shop is for? Do you have a great display in your window showing the best parts of your product? Is it well lit at night?
You can also turn your storefront into a digital campaign by making it Instagrammable so that your physical store instantly becomes the backdrop for many local IG posts!
easy to access
If they can’t get in, they can’t give you money! One of the biggest problems with physical stores, not just hospitality places, is the lack of easy access.
For a boulevard store, that could mean narrow entrances or steps or stairs.For suburban locations, it could mean no visible parking.
Parking is very important to many shoppers who need to know that they can park quickly, load their boots and drive again without problems. , people will look elsewhere for what they need.
Keep doors open to announce openings, install small ramps if there are steps to the store, or line marking paint To make the parking lot in front of the brick and mortar store as bright and attractive as possible!