We gathered insights from 12 industry experts, including CEOs, founders, and marketing strategists, to understand how to effectively target your niche.
From researching and crafting sales funnels for big-tickets to dominating emerging B2B, these experts share their experiences and approaches to successfully targeting niche markets with their products and services.
- Research and create a big ticket sales funnel
- Focus on long tail keywords and language extensions
- Partnering with niche creators
- Coordinating solutions and forming strategic partnerships
- Join the Reddit community and build trust
- Connect via YouTube video library
- Join relevant groups and events
- Find your specialty and build from there
- Explore the broader market
- adopt a focused approach
- Providing services that meet client needs
- Entry into emerging markets
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Research and create a big ticket sales funnel
For B2B big ticket items, we prefer to use services like Coldlytics to research and capture potentially perfect customer contact information for our customers. We then approach each prospect on multiple levels: phone, email, mail, social, and even direct targeted advertising. A great way to build your brand and drive sales. It’s a time-consuming process, so it’s best suited for high-value items.
When someone expresses interest in one of our contacts, we add them to our sales funnel where we send them detailed information, customized videos, reviews and case studies. Of course, what we send depends on the product or service we are trying to sell. .
We do not recommend making random or repetitive pitches to prospects. Our funnels are custom built for each product or service, and may even reach out to specific prospects if the ticket value is high enough.
After implementing a sales funnel to well-researched prospects, we saw a spike in close rates on big-ticket items.
maxine tubeDigital Marketer / Project Manager
Focus on long tail keywords and language extensions
By focusing on long-tail keywords, brands can identify the types associated with their most successful keywords and implement more experiential marketing and business models to further target those search queries. By providing consumers with more customized recommendations and better targeted marketing tailored to their specific needs, businesses improve the customer experience and increase conversions.
We’ve made this a business success by expanding our services to work in over 100 languages. Given that most of the attention goes to English keywords, we can easily increase the reach and overall customer base of our business by focusing on non-English keywords.
By partnering with other foreign language speakers and investing in text generators for their respective languages, we have successfully expanded our market and business. We recognize that city and country specific long tail keywords have great potential and have seen increased conversions by investing in them.
Matthew RamirezCEO, paraphrase tool
Partnering with niche creators
Achievable sells exam prep products to niche markets such as FINRA (Financial Licensing Exam) every day. To better position our brands and products, we are constantly researching how consumers behave and what their purchasing preferences are.
Along the way, people looking to take high-stakes exams often turn to YouTube to see reviews of various preparation courses, taking great care to find the right course for them. I understand.
To leverage this, we encourage creators to create content that targets these niche markets in order to establish credibility in this space and influence consumers to choose our products. partnered with Forging partnerships with trusted individuals within your industry is a great way to reach your niche and increase conversions.
Tyler YorkCEO, achievable
Coordinating solutions and forming strategic partnerships
Breachsense has successfully targeted the niche of small and medium-sized medical practices with a customized data breach monitoring service. We have developed specialized solutions that address industry-specific compliance requirements such as HIPAA and provide real-time monitoring of patient data and network infrastructure.
Through targeted marketing campaigns and educational efforts, we have raised awareness of cybersecurity risks in the healthcare sector. We have expanded our reach and credibility by forming strategic partnerships with medical associations and IT service providers.
As a result, we have achieved market penetration, increased revenue, and strengthened our reputation as a trusted provider of data breach monitoring services for healthcare settings.
Josh AmishaffFounder and CEO, bleach sense
Join the Reddit community and build trust
Our agency has successfully targeted a niche market by leveraging the power of Reddit to connect with content creators in the web development and SEO domain. Reddit boasts a vibrant community of passionate content creators, making it an ideal platform for tapping into this particular market.
To reach this niche, we immersed ourselves in relevant subreddits and actively engaged with the community. Since then, he has established himself as a trusted authority in the field by sharing valuable insights, tips and advice on web development and SEO.
Through constant participation and genuine interaction, we have earned the attention and trust of content creators on Reddit. They started seeing us as experts in their field and started approaching us for their web development and SEO requirements.
Richard Kennedymanaging director, arcen digital
Connect via YouTube video library
To connect with our niche market of delivery drivers, we have created a detailed video library on YouTube to help them address their biggest pain points and understand our value. YouTube offers a great opportunity to find us in this niche market, through Google’s organic search and the YouTube platform itself, which helps us build thought leadership and reach a wider target audience. I was.
YouTube helped us build relationships quickly and showed us the value of SaaS in helping us be more productive and earn more.
Jack UnderwoodCEO and Co-Founder, circuit
Join relevant groups and events
One example of how we successfully targeted a niche market with our products was when we developed specialized software for event planners. We took a focused approach by conducting in-depth market research to understand the specific pain points and needs of event planners. We have tuned our software to address these unique challenges, providing features such as streamlined attendee management, customizable event websites, and robust reporting tools.
To reach our niche market, we collaborated with industry associations, participated in relevant trade fairs and leveraged targeted digital marketing campaigns. As a result, we have gained significant traction within the event planning community, established ourselves as a leader in our niche market, and experienced significant increases in sales and customer satisfaction.
Brian Clark ,Founder, unified medical education
Find your specialty and build from there
When our parent company was founded 18 years ago, it was a digital marketing company working with every industry. However, it quickly became apparent that the attorney could achieve the highest ROI for her in the shortest amount of time. We created a brand that exclusively partners with law firms and that is how Custom Legal Marketing was born.
As our attorney network grows, we meet other needs by launching Law Firm Newswire, an attorney-only news service, Bigger Law Firm Magazine, a legal marketing publication, and other support services for the legal industry. also started to respond.
Basically, we found our niche and started building resources to support the legal industry. Currently, all Adviatech holdings and offerings are for law firms only.
Jason Brandco-founder, custom legal marketing
Explore the broader market
The first step in finding a niche is to look at the wider market it belongs to. I knew I wanted to work in the tech industry, so I started there and narrowed down my options based on which niche in the industry would be most profitable. From my services, which niches are most likely to use my service and to which niches I can tie my expertise.
That led me to B2B technology service business. This has enough coverage to reach clients in multiple sectors (healthtech companies working with hospitals and clinics, fintech companies working with SMEs, etc.) while also targeting their own customers. can also be Marketing messages across the B2B technical services department.
When going niche down, it’s important to remember that while staying within one niche, you can set up different segments of your target market to increase your chances of success.
Elizabeth RedcloudOwner/Senior Marketing Strategist, RSM
adopt a focused approach
When targeting a niche market with your podcast production service, we’ve found that taking a focused approach is key.
We start by thoroughly researching our target niche to understand their preferences, pain points, and the content they crave. We then develop a podcast production strategy tailored to your unique interests, including expert interviews, in-depth discussions, and subject matter-specific storytelling. Another important factor we consider is crafting compelling episode titles and descriptions that communicate your value proposition to your target audience.
Additionally, we engage with niche communities through social media platforms, forums, and online groups to establish authority and raise expectations. Consistently delivering valuable and customized content helps us develop loyal fans, earn trust in our niche, and attract potential clients who will align with us.
Harry Morton,Founder, lower street
Providing services that meet client needs
A strategic shift that redefines our service approach has been from a comprehensive digital marketing agency to one that specializes in the financial and investment industry, including fintech. This was not a sudden move, but an organic move shaped by our growing expertise and strong understanding of the unique needs of this niche market.
This targeted approach yielded significant results. This narrower focus has allowed us to better match our clients’ specific needs, resulting in higher client satisfaction and retention.
In addition, our team has developed a deep industry knowledge that enables us to provide highly customized and innovative solutions that deliver better results for our clients. The results were compelling and confirmed our preference for this type of client and our decision to embrace this niche.
Shane McSboymedical doctor, flycast media
Entry into emerging markets
We worked with B2B software developers to dominate emerging markets. Due to market changes, inflation, and a shortage of talent, the concept has only recently started to gain traction, so there has been very little search volume on the term. We have created both SEO content and thought leadership on this topic. I also helped a client publish content on his LinkedIn and gain an audience there.
This has helped establish both the CEO and the company as thought leaders in the field, creating speaking opportunities and mentoring the sales team. This content strategy has allowed the company to establish itself as a leading service his provider and expand its offerings with existing customers.
james de rocheexecutive staff, lead comet