Web design is an important part of building a site. It can affect whether someone leaves or explores your content. In this webinar, guest speaker Lee Levy will share his best practices in design to engage your audience.
Sometimes the simplest changes can make a big difference in audience retention.
Remember that the moment a potential customer or client is not on your website is another moment they are on someone else’s website.
In this video, Lee provides statistics on how people interact with websites on average. This is an important factor to consider as visitors have a limited amount of time to get their attention.
Hence the importance of web design best practices.
what you need to show
When we talk about “web design”, it’s not just how it looks in a browser. Layout and color scheme are important aspects to consider, but so is functionality.
This includes elements that tell at a glance who you are and what your business does. I’ll explain how it affects you.
Site performance
Website performance is very important to attract and retain your audience. Things like website speed keep people interacting with content while keeping Google’s algorithms happy.
This is because Google places great importance on page speed when determining search rankings.
Lee examines key statistics as to why speed is such an important aspect of web design. This is in addition to analyzing some of the common causes of slow running sites.
The best part is that many of these can be changed very quickly and easily.
If you need help testing your site’s speed, Lee has some very popular and accurate tools. In fact, we mention them in many of our own posts and tutorials.
They’re free to use, so you can start testing right away without wasting a minute or two.
Testing is just one part of improving your website’s performance. Action should be taken to correct the problem encountered. In this video, Lee explains caching plugins and how they can help and minimize clutter on your site.
color scheme
A site’s visual appeal makes a difference in keeping visitors engaged and coming back for more. means that you are
In this webinar, Lee explains how to choose colors wisely and what to consider when choosing and customizing a theme.
This includes the type of “feeling” you want people to elicit when viewing your page.
The reason many developers rely on palettes is their excellent color schemes. It helps set the tone of your content while drawing attention to different elements.
don’t forget the font
Content typography goes a long way in keeping people scrolling down the page. Text that is too small or blends into the background is difficult to read. This causes many people to leave the site and never come back.
In fact, one of Google’s “problem” codes will tell you both of these factors when a bot crawls your website.
Fonts that are too small to read are especially problematic for mobile device users.
In this video Lee shows different types of fonts, how to use them, and the best colors.
Web design has many elements
Above are just a few of the things you will learn in this webinar. Be sure to watch the video above as Lee explains some of the most important elements of good web design.
After all, your website is essentially a showcase for who you are. You can easily get away with it.
Try to provide the best possible virtual first impression.