In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that has proven to be very effective is video marketing.
I’ve seen incredible results using video marketing and encourage more small businesses to try it too (listen to our 2022 podcast for example. Demystifying TikTok). If you haven’t embraced this trend yet, now is the perfect time to start.
In this article, we explore 12 compelling reasons why small businesses should use video marketing. I will cover this topic in more detail in a future blog post, so stay tuned for the rest of the month!
12 reasons to use video marketing
There are countless reasons why small businesses should use video marketing. I have compiled some of my favorites below. Incorporating these strategies will help you unlock the potential of video marketing and set your business up for success in the digital age. Let’s take a closer look at 12 reasons to use video marketing in your small business.
1. Video is in high demand.
Video consumption continues to grow, and more people are watching videos online than ever before.according to statisticsBy 2022, over 3 billion Internet users will stream or download a video at least once a month. That way, you can better engage with your audience, offer dynamic content, and stay ahead of the competition.
2. Videos grab attention and attract new customers.
In a world of information overload, it can be difficult to capture the attention of your audience. Videos are a great way to grab their attention and make a lasting impression. High-quality, engaging videos can generate interest, drive social media sharing, and attract new customers to your business. 93% of marketers say they have acquired new customers through social media videos.
3. Videos drive social sharing.
Social media platforms such as Facebook, Instagram, and Twitter have become essential channels for small businesses. According to Market Splash, video content on social media 1200% increase in market share than combined text and image content. Harness the power of social media to grow your audience and reach new customers by creating compelling video content.
4. Videos boost conversions and sales.
Video content is not only engaging, but it is also highly effective in driving conversions and sales. According to his 2021 survey for Wyzowl, 78% of marketers I feel that videos have directly increased sales for my business. Incorporating video into your marketing strategy can help potential customers better understand your product or service, increasing their likelihood of purchase.
5. Videos are great for educating your audience.
Videos are great for explaining complex concepts and demonstrating product functionality. 96% of people Rely on videos to learn about products and services. Educating your audience through video can help them make informed decisions and position your brand as an expert in their field.
6. Video builds trust.
Trust is essential to fostering long-lasting relationships with customers. High-quality, authentic video content builds trust with your audience and helps drive brand loyalty and customer retention. 57% of consumers says video has increased their confidence to buy online, highlighting the importance of using video content to build trust.
7. Videos appeal to mobile users.
About 90% of consumers Watch video content using your mobile device. With mobile internet usage surpassing desktop usage, it’s important to optimize your marketing efforts for mobile viewing. Videos can be easily viewed on smartphones and tablets, making them an attractive option for reaching customers on the move.
8. Videos help SEO.
Search engines love video content that is of high quality and presents an engaging user experience. 86% of video marketers They say it helped them increase their website traffic. further away, 80% say The video increased dwell time on the website. Incorporating videos into his website and marketing strategy improves search engine rankings and makes it easier for potential customers to find your business online.
9. Videos bring high ROI.
Creating high-quality video content can be an investment, but it usually pays off. According to Animoto research, 88% of marketers are satisfied with the return on investment (ROI) they are getting from their video marketing efforts on social media. By incorporating video into your marketing strategy, you can maximize your ROI and get better results than relying solely on traditional marketing techniques.
10. Video attracts buyers.
Video is a great tool for engaging prospects throughout the buyer journey. From raising awareness to driving conversions, video can lead prospects to purchase. According to research, 90% of users of respondents say product videos help them in their decision-making process, demonstrating the power of video in attracting and persuading potential customers.
11. Videos help you reach younger audiences (Millennials, Gen Z).
Younger generations are growing with technology and are more likely to consume video content. Incorporating video into your marketing strategy appeals to the millennial and his Gen Z, driving brand loyalty and future growth. 9 out of 10 or more US consumers ages 12-44 are digital viewers, and 97.8% of Internet users ages 18-24 believe they are digital video viewers.
12. Videos help tell stories.
Every business has its own story and video is a great medium to share it. Using video to communicate your brand’s values, mission, and personality can create an emotional connection with your audience and foster long-lasting customer relationships. 84% of people say that watching a brand’s video convinced them to buy a product or service. This demonstrates the potential for storytelling with video content.
Continue reading to learn more about video marketing for small businesses
In summary, there are many advantages of using video marketing in small businesses. From increasing demand and acquiring new customers, to engaging buyers and reaching younger audiences, video marketing can significantly boost your marketing efforts. As we continue to explore the power of video marketing throughout the month, we hope you are inspired to adopt this versatile and engaging medium to grow and strengthen your small business. Future blog posts will bring you more valuable insights and tips. If you can’t wait and want to learn about videos and other social selling techniques now, join me online. SNS sales course!
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