In my newsletter, I have written a simple approach to getting high-value clients quickly without the use of sales tactics.
Earlier this week, I was talking to a client who told me that someone shared a post in my newsletter and contacted me. (Why is it important to build great product experiences?) They completely resonated and thought of having a conversation about the same topic.
It wasn’t the first time something like this had happened.I made it without thinking very simple system with my newsletter It gives me clients and opportunities on a regular basis.
I started a newsletter just to document my launching a startup as a non-technical founder. We talk about design, development, marketing hiring, fundraising, struggles, challenges, and more so you don’t feel like you’re building in stealth mode.
Also, writing a newsletter was the easiest and most effortless way to get online, build a community, connect with founders, and land random opportunities. What started turned into a way to get product marketing clients for early stage startups and brands.
This is how I do it.
Since the product has the North Star metric, the service should have it as well. This makes the work and the process so much easier and keeps me focused.
here for my newsletter, We measure success based on the number of organic sharesIt is not the number of views or the number of subscribers.
why?
When will someone share content they read online? Either they really like it or they resonate with it — they feel the problemMany of my posts are about experiences and lessons learned from building startups, products and marketing. My goal is to be able to share content.
But that’s not all.Brings organic share too
- engagement
- They want more insight and sometimes opportunities
- Automatically increase open rate & click rate
- Build trust and credibility
- It also raises awareness.
Well, that’s one metric that helps me create content that sells.
My newsletter is now turning into a client base rather than just a documentary channel. So it’s also important to create a framework of content that sells high-value product marketing services for 6-8 months.
Very few people are needed at the end of the funnel. That said, my content isn’t for everyone, and I’m not talking about one specific issue. I convert a small percentage of my readers into clients. Instead of teaching yourself how to do it, your content shows how you can solve problems and be successful.
The best way I found for myself is to use Create content based on questions most readers and founders ask me again Just share the whole new client experience with our readersThis does not mean that we are sharing the entire process, but that we are sharing the regular problems and strategies, failures or successes that we experiment within the company.
This is the format of the content I write. It makes the content resonate with the problems of others. Direct to service page or share with network.
Initially, Even before the client who just started a startup showed upwhen I was writing all the ideas that pop up (not a specific topic or strategy) Because as a founder, I like to share my opinion on all kinds of trends and things. And share it on her social media.
I mostly share posts on Twitter (one of many traffic sources) As for me, it’s founder hangoutThis increased traffic, but Share, feature, mention, interview, or have any kind of media presenceI really enjoy it and go with the flow. It just became a habit— Every week write, share on Twitter, talk, repeat.
Until it burns out and I no longer enjoy the weekly publication. This strategy is great, but most of the time it takes too long and you can hardly come up with new content. Slowly started issuing once a month.
The newsletter became so founder-centric that I began to wonder if the new articles were right for my readers.
So having a simple framework for deciding what topics to write about and measuring things makes it a lot easier. Now that I publish a lot, I automatically got noticed and got my first client (first content posted on Google Page 1).
Once I get people on board, it’s my job to make the most of the conversation.
One-on-one calls always work for me. I will not sell them anything. In fact, we went along with the flow and had a brainstorming conversation, and he’s only talking about one problem he’s facing right now. And I just give them all possible solutions they can. Don’t think about doing it together.
But by the time the conversation ended, I had already built trust, gave them solutions, and alleviated their fears. .
The key is to think of your client not as a client, but as a customer looking for solutions to a problem that you can offer by working with them, rather than working for them.