In my ongoing series on podcasting for small business owners, I’ve covered: 10 steps to start a podcast 14 ways to promote your podcast. Here’s a different angle, focusing on how to market yourself to a podcast as a guest. This article is aimed at small business owners who don’t necessarily have their own podcast, but want to be a guest on other podcasts to promote their business and share their expertise. Follow the tips in this article and you’ll be sure to get the guest spot everyone wants.
Why You Should Consider Being a Podcast Guest
Being a podcast guest has immense benefits for small business owners. This can help you expand your reach, grow your audience, and establish yourself as an authority in your industry. Podcasts provide a unique and intimate platform for sharing stories and connecting with potential customers. By harnessing the power of podcasts, you can increase brand awareness and credibility, build trust, and ultimately drive more business your way.
How to find a podcast that sells you
Before you can create the perfect podcast pitch, you need to identify the right shows to approach. Start by researching podcasts related to your area of expertise or industry. Look for shows with guests with similar expertise and backgrounds. Guests are more likely to be interested in what you have to offer. Resources to help you find podcasts include iTunes, Spotify, and podcast directories. listening notes and pod chaser.
Once you’ve found a list of potential podcasts, take the time to listen to a few episodes of each. This will give you a better understanding of the format of the show, its target audience and the topics it typically covers. Doing your homework will help you create a more personalized and targeted pitch, increasing your chances of being invited as a guest.
Build a relationship with your podcast host
One of the often overlooked aspects of marketing yourself on a podcast is the importance of building a relationship with your podcast host. Establishing a genuine connection with your podcast host greatly increases your chances of being invited as a guest on your show.
First, engage with them on social media or email to share your thoughts on the latest episodes or discuss podcast-related topics. Showing genuine interest in their content builds trust and makes them more likely to consider you as a guest.
Additionally, consider networking with other podcast guests in your industry. They often provide valuable insights and recommendations for podcasts that are right for you. By growing your network and facilitating relationships with podcast hosts and guests alike, you’ll be well-equipped to market yourself effectively and ensure guest appearances on relevant podcasts.
The number one thing to keep in mind
Before we dive into tips on how to market yourself on a podcast, it’s important to remember one important principle. That means you need to focus on adding value to your podcast, not just promoting your business. Podcast hosts aim to create episodes that engage, engage, and provide value to their listeners, not pitches. With this in mind, approach your podcast pitch by identifying how and where you can add value to your show.
Consider what unique insights, experiences, and expertise you can bring to the table to accomplish this. Be prepared to share actionable advice, engaging stories, and thought-provoking ideas that resonate with your podcast audience. Making it your mission to provide value to your listeners creates a win-win situation for both you and the podcast host.
6 Tips for Selling Yourself on a Podcast
With the advice above in mind, follow these six steps when pitching yourself as a podcast guest and make sure you: This article For some email templates,
Create a compelling subject line
Your email subject line is the first thing your podcast host will see, so take it seriously. Keep it short, descriptive, and interesting to grab their attention. Include specific topics you can talk about that fit your area of expertise or the theme of your podcast. A strong subject line can make a big difference in getting your emails opened and read.
Personalize your podcast pitch
Show that you took the time to listen to the podcast by mentioning a specific episode or topic that you enjoyed. This shows genuine interest and proves that you’re not just sending generic mass emails. Explain why you think you would be a good fit for your audience and how your expertise can provide value to them.
Keep it short and to the point
Podcast hosts are busy, so keep your pitch short and focused. Briefly introduce yourself, your background, your expertise, and detail what you can offer as a guest. Highlight a few key points you’d like to discuss and explain how they align with your podcast’s theme and audience.
demonstrate one’s credibility
Be sure to highlight your accomplishments, including industry experience, awards and recognition received, and previous podcast appearances and speaking engagements. This helps establish your credibility and makes it more likely that podcast hosts will consider you as a guest.
Provide a link to your online presence
Include links to your website, social media profiles, and related articles and resources that showcase your expertise. This makes it easier for podcast hosts to learn more about you and assess whether you are a good fit for their show.
follow up with respect
If you don’t hear back after a week or two, send a polite follow-up email to remind the podcast host that you’re interested in being a guest. Keep it short and friendly, show your continued enthusiasm for the show, and offer to provide any additional information you need. Perseverance can pay off, but respect the other person’s time and avoid excessive follow-ups.
Podcast Pitching: Next Steps
Now that you know how to market yourself on your podcast, it’s time to put these tips into action. Reach out to podcasts related to your area of expertise and build relationships with hosts. By being a podcast guest, you can expand your audience, establish yourself as an expert in your field, and create new opportunities for your small business.
Stay tuned for the final article in this series on podcasts. It explores how to monetize your podcast and turn your passion into profit.
