Software as a Service (SaaS) Company on Wednesday announced new generative artificial intelligence (AI) enhancements across its product line, leveraging its domain expertise in sales, marketing, customer support, and IT.
The latest advancements in the Freddy AI suite deliver an AI-powered CRM for actionable sales insights and forecasts through Copilot, Self Service, and Insights for agents, salespeople, marketers, IT teams, and leaders. Designed to support and improve workplace efficiency. According to the company, these new AI capabilities not only streamline tasks, but also simplify work processes, effectively eliminating time-consuming tasks.
“Our goal at Freshworks is to bring the power of generative AI into the hands of Fortune 5 million companies, not just Fortune 500 companies,” said founder and CEO Girish Masrbootsam. . When it comes to AI, he’s been developing it for five years, and he knows he doesn’t need a billion apps for it. “
The company introduced Freddy Copilot at its developer summit in Bangalore on Wednesday. Designed not only for developers, but also for support, sales, and marketing, the tool leverages conversational prompts within Freshworks products to streamline workflows and build new applications that extend them. Provide functionality to users.
Freshworks says its beta implementation of Copilot has been adopted by 390 companies, resulting in up to 83% effort savings.
Freddy Self Service, on the other hand, enables businesses to leverage the Freshworks platform and Large Language Models (LLM) for personalized automation at scale. This increases agent productivity and frees customer support and his IT personnel to focus on high-value projects and tasks.
Another advance in the Freddy AI suite, Insights, uses advanced analytics to analyze supporting data and identify areas for improvement. We also assess marketing and sales effectiveness and provide optimization recommendations.
The SaaS company announced that it has incorporated the Microsoft Azure OpenAI Service into its Freddy AI solution to ensure the privacy and security of customer data within the Freddy ecosystem.
“Microsoft and Freshworks are working together to bring the power of generative AI to the workplace for companies of all sizes, with enterprise-grade security and compliance.” Said.
Freshworks launched Freddy, an omnibot AI engine for businesses of all sizes, in 2018. The company said it builds its own language models and incorporates general-purpose LLMs to address customer-specific needs.
Freshworks announcement comes a week after SaaS provider He said he is developing an LLM for generative AI applications. Conversational skills, summarization, paraphrasing and adaptability.
A recent Gartner poll of more than 2,500 executives found that 45% said the popularity of ChatGPT, which is based on its own large-scale language models, the Generative Pre-trained Transformer series, will motivate more investment in AI. I answered that it became The poll also revealed that 70% of executives are researching and researching generative AI, and 19% are already in the pilot or operational phase.
Prakash Ramamurthy, Chief Product Officer at Freshworks, said the company has “unique capabilities that bring productivity gains and proactive insights to businesses of all sizes, helping customers turn generative AI into the driving force of their business. there is an opportunity,” he said.
Freshworks’ AI advances are available for beta testing and will be first demonstrated at a launch event in Q2 2023, the company said.
