Melina Palmer is the founder and CEO of The Brainy Business, a provider of behavioral economics consulting to companies of all sizes around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has been downloaded in over 170 countries and is used by many universities and companies as a resource to teach applied behavioral economics. She teaches Applied Behavioral Economics through the Texas A&M Institute for Human Behavior and writes a column on Behavioral Economics for Inc Magazine. her first book What your customers want and can’t tell you, will be published in May 2021 and was a finalist in two categories at the International Book Awards. her second book, What your employees need and can’t tell you, is out!Click here for details thebrainybusiness.com.
Christy Ford Co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville to open a Georgian antiques and home store with her mother. As the business grew, Christy realized there was a shortage of successful advertising opportunities for local small businesses. She was driven to find a solution, so Scout Guide was born. Today, she and her partners print franchised publications in more than 79 of her cities, supporting local businesses and her communities. Christy leads creative her direction and branding for the entire business.For more information you can check out TheScoutGuide.com.
Tracy Gordon For more than 20 years, it has served as a pillar of change for Philadelphia voters. In a modest neighborhood in southwestern Philadelphia, her organizing and legislative successes as a bloc captain and commissioner saw her transform from a position of local grassroots leader and advocate to an established citywide inspired to become an activist. Currently, she works at Philadelphia’s First African American Wills Registry. For more information, phila.gov/wills.
Three great guests, Melina Palmer, Christy Ford, and Tracey L. Gordon, join us at the same time to ask my favorite business questions in a fun, lighthearted, rapid-fire fashion.
Hear from them about business tools, old-fashioned marketing tips, and great books for aspiring business owners.
Listen to the podcast below.
This week’s SmallBizChat Podcast:
- Fun, fast-paced question rounds.
- Your guests’ favorite podcasts.
- their favorite business app.
- Their favorite old fashioned marketing tip.
- Additionally, I have a few questions about great resources for budding business leaders.
Resources mentioned:
Podcasts mentioned:
Mentioned apps:
Books mentioned:
Connect with Melina Palmer:
Connect with Christy Ford:
Connect with Tracy L. Gordon:
get more!
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