Building consumer trust in your product is one of the hardest parts of building an e-commerce brand. The internet is flooded with products for sale, but it’s a mixed bag, to say the least. E-commerce sites range from great products with great service, to poor quality and misleading products, to outright scams.
New brands should be aware that many customers have been burned before and are naturally suspicious when shopping at a new site. There is no benefit to take and talk to a real person.
Instead, you need to find ways to build trust through your online presence alone. Here are five helpful tips.
1. Build a safe and secure payment process
Your goal in gaining customer trust is to convert site visitors into sales, and for that you need to provide payment details. Therefore, the payment process should be safe, secure and reliable for new customers visiting your site.
They may be willing to take the risk of receiving a poor quality product and going through the return process, but the thought that their personal data or credit card information could be stolen quickly drives them away.
By using a well-known payment service provider (PSP) or shopping cart software, you can build customer trust in the payment process. These usually come with multiple payment options and a trust seal or guarantee to increase customer confidence.
Multiple payment options help demonstrate legitimacy, with the added bonus of allowing customers to pay the way they prefer.
While we focus on improving customer trust, it is also imperative to earn the trust of our vendors and suppliers. bill payment platform To keep track of accounts payable. They offer a simple and secure way to automate bill payments and often come with the added ability to combine or split payments, helping you optimize your cash flow.
2. Professional web design
A poorly designed website increases consumer distrust. This includes the look and feel of the site, as well as:
layout
Your site should be well organized and easy to use. Visitors who struggle to navigate your site and find what they are looking for may not be taking your company seriously. , should present the product in a well-organized way and create the best possible user experience.
maintenance
Outdated information, broken links, slow load times, poor writing and low resolution images all give the impression that the site is not maintained or operated by a serious company. There is no process. You need to continuously optimize your site to ensure its performance at a high level.
safety
Websites must be safe for customers to use. At a minimum, this should include an ‘s’ for ‘https’ at the beginning of the URL and a Secure Sockets Layer (SSL) certificate indicated by the padlock icon next to the URL. The SSL certificate authenticates her website’s identity and lets the user know that any communication or data passed from the browser to her website’s servers is encrypted. If most people on the web don’t know her SSL certificate details, but go to a website and their browser warns them that it’s not secure, they don’t want to spend money on that site. I don’t think so.
3. Get customers to see people, not just brands
Customers trust people more than brands. A great way to increase consumer confidence is to reveal the people behind your business. You can do this with a detailed “About Us” page that shows you and your employees. .
You can also provide clear links to your company’s social media accounts to enhance your business legitimacy. Additionally, positive reviews from previous customers should be displayed to visitors on your site and social media channels. Good reviews on social media help customers see feedback from real people, not just his name on her website or his anonymous 5-star reviews.
Finally, when interacting with customers, use direct human language, not corporate salespeople. Personalize every interaction instead of copying and pasting each contact.
4. Spend time and effort on customer service
This gives you excellent customer service, another key factor in building trust in your company. There is nothing that shows your customers can trust you like providing more than service.
While technology is becoming more integrated into customer service, with automated chatbots and email responses, many people prefer talking to a real person. A great way to increase consumer confidence is to provide a real person to talk to and chat with when they have questions or want to resolve their issues.
While we can’t recreate the in-person experience online, we can do our best to help you reach out to someone polite and knowledgeable if you need help.
5. Highlight your return policy
Returns are important to customer trust, especially for new brands without established name recognition or reputation. The more you know, the more likely you are to purchase. If you’re not satisfied with the product, you can always get your money back.
Put your return policy clearly on your site to let people know they can try your product risk-free.
Trust is the foundation of sales conversion
When you start, you should work hard to find ways to differentiate yourself from bad actors and build customer trust. First impressions matter. He can only activate the product once. So take the time to consider consumer trust and how you can prove your company’s legitimacy to new customers.