I’ve written many one-page business plans, and I’ve found that there are a few key elements to include.
Company Profile
A one-page plan requires you to: Briefly describe your company.
This includes:
- The types of products or services that make up your business
- Your UVP (Unique Value Proposition)
This will give you clarity on what your company does and how it will succeed.
business chance
Your one-page plan should also include an overview of the business opportunities you are pursuing.
This is a great way to explain how your company will be profitable and what your potential customers will be attracted to.
It is important to include details about Market size, potential customer base, competitive advantage.
Target market and niche
Additionally, you should also include information about your target market and niche.
This includes your target customer demographics, why they are interested in your product or service, and your plans to reach them.
Include your business strategy for how you will reach your target audience and how you will differentiate yourself from your competitors.
who is doing today
Your one-page plan should also include a brief section on who is already doing what you plan to do and their success rate.
This allows potential customers and investors to What are the current competition in the market and how do you plan to compete with them?
magic at its core
Additionally, your one-page plan should also include a short section about the underlying magic that makes your company unique.
This could be the technology we use, our customer service policies, or some other unique advantage that sets us apart from our competitors.
This section should also include a sentence or two about your unique market advantage.
financial model
A one-page business plan should also include a simple financial model.
This should include:
- source of income
- Other financial information that provides transparency to potential investors and customers
- Product pricing strategy
This helps paint a picture of the financial success your business can experience.
Go to Market Plan
Your marketing plan should also be included in your one-page plan.
This includes details on how we offer our products and services to potential customers and how we market them.
Include tactics such as online advertising, email marketing, and customer assistance programs.
dream team
Your one-page plan should include a brief overview of your assembled team.
This includes the management team and staff that support the company, their roles and responsibilities, and how they contribute to its success.
it is important to include Information about the key players you recruited and why they were selected for the role they play.
It’s okay if you start by yourself.
required funds
Finally, you should include a brief section on the company’s funding needs.
This includes the amount of capital required to start and finance a business and any investments or loans that may be required.
Be realistic and do your research to make sure your funding requirements are accurate.
It’s important to be transparent about the funding you need to make your business successful.