Last month, Michael, Duncan, and I traveled to St. Petersburg for an event, and while there, my friend Charles Penny had a conversation with Scotty Neal, founder of Horse Soldier Bourbon. set up.
Scott was part of an elite team of Green Berets dispatched behind the lines in the immediate aftermath of 9/11 to link up with old Mujahideen allies and drive the Taliban out of major Afghan cities. The bad guys were reinforced by old Russian tanks and artillery. Scott’s team mobilized thousands of Afghan freedom fighters on horseback to charge their tanks head-on, which was later dramatized in the Chris Hemsworth-starring movie 12 Strong.
(Horse Soldier Bourbon, made inside the Urban Stillhouse Bar & Restaurant in St. Petersburg, Florida)
We spoke with Scott about building the Horse Soldier brand of bourbon whiskey and what it takes to lead a rapidly growing business where the brand is central to the company’s identity. Mr. Shahl was also present to share lessons learned on building Dynasty Financial. We are very proud of this episode, which came out this morning, just in time for Independence Day.
thanks to the media team Duncan, John and Nicole, you’ve done a fantastic job working on this story.
A YouTube version will be up on our channel soon. Listen now on Apple or Spotify.
On the July 4th special episode of The Compound and Friends, Michael Batnick and Downtown’s Josh Brown join Scott Neal (founder of Horse Soldier Bourbon) and Sharl Penny (Dynasty). CEO of Financial Partners) joins us to discuss special forces deployed to Afghanistan. The aftermath of 9/11 (now known as the Horse Soldier), entrepreneurship, the importance of hiring the right people, and more.
Listen in its entirety below, or find your favorite pod wherever you like.
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This episode is brought to you by Jack Kerr’s new high-adrenaline thriller Only the Dead.get a copy here!
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