there is no shortage Various tools for brainstorming, collaborating and keeping all your knowledge in one place. Still, judging by the number of new tools that hit the market on a regular basis, people seem to be frustrated with the tools available.
scrintal recently raised $1 million to build a visual collaboration knowledge base tool and shared its deck for a peek inside.
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slides for this deck
- cover slide
- Problem slide 1
- Problem slide 2
- Solution slides part 1
- Solution slides part 2
- value proposition slide
- user voice slides
- traction slide
- earnings slide
- retention slide
- User profile slide
- Growth forecast slide
- vision slide
- question slide
- contact slide
- Appendix cover slide
- Appendix 1: Why now?
- Appendix 2: Competitive Landscape
- Appendix 3: Products and Growth Models
3 things to love
Scrintal is entering a chaotic, chaotic market. Without trying it, he can name 5 or 6 established competitors in the field. The good news is that the company seems to know it and is working on its benefits head-on.
Clarity of value proposition
Promising a 10x speed increase is an outrageous claim, and as a would-be investor I’d like some proof, but the story is very well told. This value proposition slide was created after an in-depth look at the problem domain and the solution the company is building to provide a clear picture of what the tool does and for whom.
Storytelling that explains the benefits
Letting users tell stories is an obvious storytelling technique often used in sales decks. It’s rarely used in VC pitch decks, which I find very disappointing. Here, Scrintal uses customer testimonials to highlight various selling points and benefits in a way that feels seamless and elegant.
The stats presented on the slide (66% less apps used, 50% less time spent, 30% less meetings) tell part of the story. The headline tells another thing. Citations help enrich the story. Also, even a quick glance at the titles of those who share their testimonies can help give an impression of how companies can profit from Scrintal.
Where it says “username” has been redacted and I believe the “real” deck shows the name and company using the product, but even without it, testimonials and It shows that user interviews can be used effectively.
For startups, this slide is a lesson in how to think creatively about sharing your journey so far with potential investors.
I’m not happy with the amount of text on this slide — you wouldn’t want to use it for a presentation deck — but it’s a perfect slide for a deck to send home. Adds a lot of context in a way that is very understandable without narration or additional information.
This slide is not strictly a vision slide. do more than that. We present some of our competitors’ evaluations and explore the nature of their business models. It shares the trajectory of that plan (although the step function from visual OS to machine learning to workspace to visual knowledge base is a bit obscure to me). That said, in the context of the pitch, you’ll find this to be a slide that helps steer some of your conversations with investors in the right direction.
However, this slide is not a perfect slam dunk and there are some things that could be improved. I wish the vision was clearer. Yes, the company wants to change that, but what to what and why? It’s a big world, and the company’s pricing is in US dollars, so it’s confusing to see the “platform extension” limit itself.
For the rest of this teardown, we’ll look at three things Scrintal could have improved or done differently, along with a full pitch deck.
3 things that could be improved
One of the biggest things investors look for when evaluating a startup is whether it can incrementally de-risk what it does. A $1 million funding round isn’t a large funding round by most standards, and the company may be in the early stages of its value creation journey. So this deck needs to clarify something: What are you doing at this stage to prove some hypotheses? Missing.