Customer relationship management (CRM) tools have become essential for nearly every modern business in every industry and sector, and there are now a wide range of vendors to choose from. The key for potential buyers is finding the right match for their needs.
To help you with this hefty investment, check out our list of the top 5 CRM software providers for small businesses in the UK.
How is this top 5 structured?
These CRM software providers are selected based on the type of business being developed, (expert) reviews, possibilities and features.
Important functions include identifying sales opportunities, recording service issues, and managing marketing campaigns. Boot time, usability, and support were considered in expert reviews.
Choosing CRM Software: What Should You Consider?
The range of CRM systems is wide-ranging. How can we choose wisely? There are many things to consider when choosing.
1. CRM type or purpose
In general, five types of CRM systems can be defined: sales, customer management, marketing, customer support, or multifunctional (integrating various customer processes). The first questions you should ask yourself are: What are the main goals or objectives of the new CRM system?
2. Customer process
Next, you need to define which customer processes you want your CRM software to drive. You might think of sales, customer support, and marketing, but also project management, invoicing, and time tracking. Defining these processes will help define your wish list and narrow your search for the best CRM system.
3. Budget
We typically pay around 20-50 euros per month for a good CRM system. For example, if you also schedule your team and have a complex system that needs to cover many customer processes, you can consider an SME CRM provider.
4. Integration with other software
For example, do you also use software such as email marketing software, or do you track customer contacts in your accounting program? Then check to see if the link is possible. This makes it more convenient to share data between different departments and systems.
Important features
In addition to the above, you can also choose your CRM system based on key features. For example, consider:
- Store customer and prospect contact information
- identify sales opportunities
- Log service issues
- Manage marketing campaigns
Other resources
Best CRM system for small business – Currently available on the market for UK SMEs.
How to deliver a future-proof CRM solution for your digital business – 8 experts explain what to look for when evaluating a CRM system.
Artificial Intelligence: The Next Step in CRM – AI will play an important role in future development.