Imagine a college student strolling through a busy city street. Surrounded by people, bright lights and colorful storefronts. At that time, they are handed a piece of paper with a catchy phrase and an attractive bold design.
He finds the design catchy, the message clear, and the information relevant. This increased his interest in wanting to know more about what was being advertised.
This paper that a college student just received is commonly known as a leaflet. They come in several shapes, sizes and types and serve multiple purposes.
But what exactly is a flyer? What is that component and how is it used?
A flyer is a single sheet of marketing material used to promote a product, service, upcoming event, business, or brand in one eye-catching and easily understood format.
Simply put, a flyer is a printed piece of paper that contains information about a particular event, business, product, or service. Used to increase awareness and attract attention to the advertised product.
Flyers come in a variety of sizes and shapes. Common flyer designs include single-page printed materials such as postcards, door hangers, handouts, brochures, and mailers.
They are printed in bulk and are usually small in size. Often no larger than an 8.5 x 11 inch piece of paper.
The main purpose of creating and distributing flyers is to attract attention, create interest in the advertised item, and encourage people to take action such as visiting the website, attending an event, or making a purchase. That’s it.
Both flyers and brochures are popular marketing materials, but they have different purposes and functions and serve different purposes. Here are the differences:
Printed on one flat sheet
There are many different types of brochures, including clamshell, bi-fold, tri-fold, Z-fold, double fold, and double parallel fold.
Distribute More Exclusively
Perfect for catching the eye of a point of view (potential customers)
Great for providing detailed information to clients who are already interested.
Cheaper, easier to create, less detailed than a brochure
More specialized and more expensive to produce. The design and printing process may require more time and effort.
Mostly single-sided printing
Great for events and displays, promoting new businesses and stores, generating leads and acquiring new customers
Great for showcasing features, services, and products and providing more information to existing or prospective customers.
The main purpose of flyers is to grab the customer’s attention and persuade them to take action on the content.
Businesses define leaflets as leaflets or advertising sheets, which are distributed to people, pinned on billboards, or placed in shop windows in crowded streets, some targeted places, crowded public places, and events. and distribute it as a specific sheet that you can remember about the store later. .
Product leaflet example:
Flyer example for business:
- Heading: A headline or title that grabs the reader’s attention. It is meant to grab the reader’s attention and convince them to read the rest of the content.
- body copy: The body copy that follows the headline provides users with more information about what the brand offers, such as discounts, offers, and services.
- image: Vector/raster graphics are used to stand out from other flyers and visually communicate your message.
- Call to Action (CTA): A button, phrase, or graphic that calls the user to an immediate action, such as “visit our store” or “call us now”.
- contact address: An important part of the flyer is providing contact information such as phone number, address and email address so that the user can reach out to the brand.
- logo: Although not always shown on flyers, logos can help identify a company and increase brand awareness.
Here is an example –
- Heading: blue sky cleaning service
- Subheading: Leave the boring stuff to us.
- Body content: house cleaning. commercial cleaning. green cleaning.
- image: A man stands holding a broom, a duster, a vacuum cleaner, a bucket and mop, a dustpan, and a clean green logo (sold separately).
- Call to action: Visit www.blueskyclean.com for weekly specials.
- Contact Information: For last minute deals, please call 400-500-4000.
There are many types of flyers, each with a specific purpose and target audience. Common leaflet types include:
The main purpose of promotional flyers is to advertise a product or service. It is usually distributed in public places such as shopping centers and street corners, or through direct mail. They often contain clear and attention-grabbing headlines, offers, images of products or services being promoted, and calls to action.
As the name suggests, event flyers advertise specific events such as concerts, parties, and fundraising. It usually includes information about the date, time, location and cost of the event and a description of what people can expect. It may also contain images and designs related to the event.
The idea behind informational flyers is to provide your target audience with information about a particular topic or issue. For example, if the informational flyer is about a recent yoga class in your neighborhood, the flyer will include information about the yoga instructor, class timings, fees, challenges yoga can overcome, contact information, and CTAs.
These flyers are used to offer discounts and special promotions to customers. It often contains a coupon code or her QR code that can be scanned to redeem the offer.
Steps to create a flyer
Making flyers is a great way to promote your event, product or service. Here are the steps on how to write a flyer.
Identify the purpose of the flyer
Before you start creating flyers, it is essential to understand the marketing goals your business wants to achieve with their flyers. Are you looking to promote your event, product or service, offer coupons, or raise awareness? Knowing the purpose of your flyer will help you craft a clear and effective message.
understand the audience
Knowing who your target audience is will help you identify who your flyer will speak to and how that audience can help your business. , consider your target audience’s interests, demographics, and concerns.
Make a plan to relay information
Think about the important information you want your flyer to convey to your audience. Outline the main points that should be included in your flyer.
Once you’ve decided on your purpose and audience, it’s time to create your content, add all the elements, and draft your flyer content. This will also help you decipher which type of flyer design to use.
Choose a relevant flyer design platform
Several different platforms are available, catering to different users based on their expertise.
Non-designers with no design experience can create flyers online on template-oriented platforms like Canva and Visme using a drag-and-drop editor and a variety of templates.
For professionals, Adobe Illustrator and Microsoft Publisher work well as they are powerful vector graphics editing and layout software programs commonly used to create professional-quality flyers.
Select/Create Flyer Design Layout
Once the designer has chosen the platform, they can choose from a variety of pre-designed layouts or create their own. Choose a visually appealing layout that aligns all design elements, including colors, visuals, images, and other visual elements, with the outline of your content.
Before printing or distributing your flyer, preview it for any errors or issues. Share it with your team and friends to get feedback and make any necessary changes. When you’re done, share the final product via email or print it out and distribute it to your audience.
A flyer is a simple and effective marketing tool used to advertise your products, services or events. Versatile media that can be distributed in a variety of ways, from street distribution to mailing to potential customers.
However, it’s important to remember that a flyer’s design and message play an important role in its effectiveness. A well-designed and well-crafted flyer can effectively communicate information to its intended audience and ultimately lead to desired outcomes.
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Ravpreet is an avid writer and tends to write compelling and compelling content. A startup enthusiast, her Ravpreet has been writing content about startups for over three years, helping startups succeed. She also lets her cook, make singing videos, and walk the quiet streets in her free time.